Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated Hair |Sulfate-Free | Vegan
Prime Choice Mart
From the manufacturer
HYDRATE TO THE MAX
HYDRATE SHAMPOO
Creamy, sulfate-free shampoo that deeply hydrates normal to thick dry, color-treated hair.
HYDRATE CONDITIONER
Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.
HYDRATE SUPERFOOD TREATMENT
Deeply nourishing treatment mask with essential nutrients that intensely moisturizes and softens hair.
COLOR FANATIC
Multitasking leave-in treatment with 21 benefits that primes hair for heat, detangles, protects from damage, and adds shine from root to tip.
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Natural Ingredients + Aromatherapy
Jojoba adds moisture, while Sage & Green Tea stimulate hair follicles & help support a healthy scalp. Made with a spa-like blend of Lavender, Bergamot & Patchouli to create a relaxing scent.
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Get The Best Results
Enjoy a spa-like experience in your shower. Apply a dime-sized amount of shampoo to wet hair at the scalp. Emulsify into a rich lather & work down to the ends. Rinse. For extra cleansing, repeat.
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WHICH PUREOLOGY RANGE IS RIGHT FOR YOU?
 HYDRATE |  HYDRATE SHEER |  STRENGTH CURE |  STRENGTH CURE BLONDE |  SMOOTH PERFECTION |  PURE VOLUME |  NANOWORKS GOLD | |
| HAIR TYPE | Normal, dry color-treated | Fine, dry color-treated | Damaged, color-treated | Blonde or highlighted | Frizzy, color-treated | Fine, color-treated | Very dry, dull color-treated |
| HAIR CONCERN | Dryness, lack of moisture | Dryness, lack of moisture | Damage, split ends, breakage | Brassy, yellow or orange tones | Frizz, curl manageability | Lack of volume, fullness, body | Dryness, lack of shine |
| BENEFITS | Moisture and softness | Moisture and softness | Strength and softness | Neutralizes brass | Smoothness and frizz control | Body and fullness | Softness and shine |
| KEY INGREDIENTS | Jojoba, Green Tea, Sage | Jojoba, Green Tea, Sage | Keravis, Astaxanthin | Keravis, Astaxanthin | Camellia, Shea Butter | Wheat Protein, Eucalyptus Leaf | Keravis, Golden Marula Oil |
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